About Us.

Our story.

It all started with A Kids Book About Racism, a book written by co-founder and CEO, Jelani Memory. As a black father with a blended family (4 white kids and two brown kids), racism was an inevitable topic of conversation. He thought he’d only print one copy, but it turned out other grownups thought their kids could use an honest kids book on the topic. That one book turned into more by new authors on topics like belonging, feminism, gratitude, cancer, and so many more. Meet A Kids Book About, a new kind of publishing company that makes kids books that matter, because kids are ready.

Our mission.

We make kids books that matter. There are no dragons, silly bears, or cute tales about princesses. Only the challenging, empowering, and important topics that kids experience every day. Kids' lives are complicated, and our mission is to help kids and their grownups have honest conversations about things that matter.

Our team.

We are husbands, fathers, and creatives. We’ve seen firsthand how remarkable, brilliant, and inquisitive our kids can be, especially when it comes to uncomfortable topics. We’ve built brands, made products people love, and told stories that speak to the heart. It’s our privilege to partner with so many incredible authors to help tell their stories and publish them for the world to read.

Our approach.

The first thing you’ll notice about our books is that they’re different. We wanted to create books that treated kids like they were smart and spoke to them straightforwardly and honestly. Our books emphasize color, layout, and type to help kids apply the stories to their lives instead of only thinking of the characters in the book. Our books are twice as long as most children books, enabling a deeper dive on each subject. Our books are honest and don’t shy away from the most difficult aspects of each topic.